Wedding Dresses: amy jo tatum | Bridal Wedding Gowns

THE PILL BOX

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Looking for a chi chi alternative to the veil? Sophisticated bridal dressing gives you the opportunity really 'Vogue' it up and wear those short kid gloves, carry a tiny satin clutch or sport that pill box hat with a wisp of veiling. Speaking of pill boxes, this one makes a great stand-in for brides looking to change out the traditional veil. Round and brimless, its worn either centered, tilted or back on the head. Though this style was introduced in the 1930s, Jackie Kennedy revived the look. Generally this hat looks best with suits and fitted sheath designs; super with most other silhouettes even bell shapes like this one.

Gown and hat by Amy-Jo Tatum

Photo by Strotz Photography

Hair by Justina Downs

Makeup by Audrey

GATSBY'S BRIDE

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The majestic backdrop of The San Francisco Theological Seminary paired up with the shooting savoire faire of photographer Samantha Smith proved a winning combo. All the gowns, head chic and accessories you see here come from Gatsby's Bride, a new capsule collection showcasing a bygone era when the rich lived in castles, bogeyed to early jazz and wore a lot of lace and silk. I poured on the lace here bordering veils, cascading ruffles, sleeves and trains to convey romance and femininity while using softer liquid fabrics that hug and cling to the body. Designing this collection was a really rewarding project and i simply love the results . . . .

CREDITS

Photography by Samantha Smith Photography

Gowns and head chic by Amy-Jo Tatum

Hairstylist--Michelle Promyotin of Pins and Curls

Models--Richelle Farley and Rose Pop

Venue--San Francisco Theological Seminary

CLASSIC TO CUTTING EDGE

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How about a little time honored tradition mixed in there with some of the most cutting edge looks in bridal fashion? Our canvas for this editorial is the pastoral Presidio Riding Stables out at Fort Cronkite in San Francisco. My friend, Samantha Smith who is a lifestyle and fashion photographer developed this lovely rustic theme. When we got together to toss around concept, we knew we wanted horses, plenty of countryside and distressed old barns that look like they are about to collapse any minute. The juxtapose of these elements seems to accentuate the luxurious fabrics and laces. What the whole crew who worked this shoot loved most was the incredibly gorgeous the day and how the natural light brought out the best in these pieces. Kudos to all who participated in creating this stunning inspiration.

Photography Samantha Smith

Dresses and veils byAmy-Jo Tatum

Black headpiece by Jeanne Simmons from The Village Flamingo

Hair by Pins and Curls/

Makeup Julianne Chai of Pretty by Julianne

Models: Laura and Clara

SALUTE TO TAFFETA

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The taffeta bridal gown is a great tradition and still one of the most widely used fabrics for bridal wear. If you've already been doing the salon hop you know its also trendy for bridesmaids and flower girls. There's no mistaking taffeta: It has that rustling and screeching sound when it moves and a polished, shiny look and feel. It's been used for centuries mostly in special occasion wear and is known for its opulent luster. Trendy once more mostly for full-skirted silhouettes, taffeta is the perfect option if you're wanting to add some elegance and romanticism mixed in with that good old tradition on your wedding day . . . .

All dresses and head wear by Amy-Jo Tatum
Photo Credits: Photos 1 and 2 by Lirette Photography
Photo 3: Pixamage
Photo 4: Bride Chic
Photo 5: Samantha Smith Photography

SHIRR GORGEOUSNESS!

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I'm wowed by anything shirred. in case you're wondering shirring is an application made up of pleats or gathers running either horizontally or vertical. Lately we're seeing shirring mostly on bodices. This shirring over lace is hot right now in bridal and evening wear, especially with tulle, chiffon or any transparent fabric forming soft folds.